Bring back data limits.
Said no one ever.
EE's new plans come with unlimited data as standard. That's right – never run out again.
EE wanted a post about this, but we said 'Hold on, EE, this is huge industry-shaking news... The entire internet needs to know!', and spread the word in as many entertaining formats as we possibly could.
Creator-led films
As well as a bunch of memes, we recruited the internet's favourite mad man @realcolinfurze to destroy the 'data limit reached' text, and asked TikTok comedy creator @tommysolemn to explain data limits to future generations, as if they were already a thing of the past.
