I'm a freelance creative/ACD specialising in campaigns and branding.
I’ve been writing copy and art directing with world-famous-household brands for ten years. I can lead projects as well as get stuck into delivering them – both a big thinker and a safe pair of hands.
I’m thorough, self-motivated and playful. I’ve got a good head for strategy, and I love ideas that are unexpected yet simple, executed with excitement.
“5 stars, would hire again. Pete is a multi talented, digital first, creative hybrid who is very capable of taking something and just running with it. He was brought onboard when we were just entering pre-production on a project that was only a vague idea at the time. From that Pete managed to shape it into a tight creative idea, beautifully art directed, with crafted headlines and a narrative that brought home the strategy."
“Pete saved the day several times while we worked together on EE Social. A creative who takes feedback on board deeply and thoughtfully to make the work better. He's collaborative and very action-oriented. And presents brilliantly to clients. I would often find myself becoming a spare part in the creative process when Pete was running point, which is every ECD's dream. Snap him up before someone else does."
“Pete is the real deal. He's a highly conceptual creative that doubles as both an art director and a copywriter. And he's genuinely very good at wearing both hats.”
“You are the nicest team I've been working with for a long time. Always a smile and a laugh. Stay as you are.” (About me and my collaborator Lee Kozlowski-Dormon)
“Straight off the bat, Pete wowed everyone with his approach to creative briefs. His clever articulation of the idea and insightful additions to creative strategy helped shape concepts and win over clients as well as our partner agency creatives (no mean feat!)”
“Pete is a smart, dedicated, modern creative. His broad range of skills enable him to adapt to a wide variety of briefs. Pete is a great person to have in the office, with a positive attitude and charm that lifts the tone of those he works with.”
I’m a member of Clean Creatives and a founding member of Creatives for Climate Brighton. I did an MA in Design for Social Innovation and Sustainable Futures at UAL, which led me to start Everyday Bikes to help people cycle for clean transport (now closed). Alongside commercial work, I mentor young creatives and occasionally lecture at UAL and the University of Brighton.
I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and I'll get back to you promptly.
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© Pete Ashworth 2024