CLIENT
YouTube Shorts
PROJECT
Start Short
AGENCY
R/GA
ACHIEVEMENTS
MY ROLE
Associate creative director
CATEGORIES

Start anything.

Start Short.

I oversaw copy and art direction at R/GA, in the delivery of these films to launch YouTube Shorts.

You can learn to do all sorts on YouTube. It's the home of elite content creators with high production value, but that high bar is a big barrier when you're just starting out as a creator.

Enter YouTube Shorts — quick, imperfect, experimental content. The place to start something, whatever it is. Start with inspiration. See where it takes you.

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Results.

The campaign resonated with aspiring creators and drove significant engagement and awareness for Shorts, establishing the platform as a go-to space for quick, experimental creativity.

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Creative direction

project:

We used AI to create background imagery for these brand films, massively reducing location costs.

Art direction
Film
Innovation
Creative direction
2024

We rebranded this fintech that helps people feel sunny about their money.

Copywriting
Creative direction
Branding
Pete's fav
Poster

Got a project?

I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and I'll get back to you promptly.

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