Sing it.

Taxfix is a fintech on a mission to 'fix finance for all'. It designs tools that make money fit real life, instead of foisting the financial world’s confusing and antiquated systems onto people.

Since launch, it’s grown from disruptor to leader, and it needed a rebrand to reflect this position and bolster it for the future. I was brought in to write a new Tone of Voice for the brand.

Below is our manifesto, some confident, credible, feel-good headlines, and a selection of pages from the TOV guidelines.

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Results.

"We couldn't be more delighted with the rebranding journey led by Kallan. Their approach was not just about design; it was a holistic strategy that cleverly wove together product and brand elements, resulting in a cohesive and compelling identity."