Sing it.

I was brought in to lead the verbal ID in a rebrand for Taxfix. The fintech was looking to move from disruptive product to trusted brand.

We got the team behind a simple mission – Fix Finance for All. And we took a confident, feel-good point of view that money should fit around your life, instead of the other way round. This positioned Taxfix's products as tools that could help you make that happen.

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Results.

"We couldn't be more delighted with the rebranding journey led by Kallan. Their approach was not just about design; it was a holistic strategy that cleverly wove together product and brand elements, resulting in a cohesive and compelling identity."

Claire Davidson, VP of Brand at Taxfix

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"I’ve had the pleasure of working alongside Pete on many different collaborations, and I can honestly say he’s a rare talent and incredible creative sparring partner. Whether we’re tackling big branding projects, shaping narratives, or crafting the tone of voice, Pete brings an amazing ability to bring big ideas to life. He’s a master with words, always finding fresh, interesting and distinct ways to make strategic thinking sing in creative executions. Pete’s a true asset to any team."