Ballantine’s were creating some brand films to connect with Polish people on four themes: music, festivals, gaming and New Year’s eve. That meant lots of locations and extras that we couldn’t afford. So we used AI image generation to create bespoke backgrounds from scratch, and hired a studio with a huge LED wall.
In the midground and foreground we had real talent and real set dressing, creating a hybrid AI scene.
Working with AI artist Billy Boman, we created hundreds of iterations for each scene, to get exactly the look we wanted. We gave references of traditional USSR furniture, famous Polish festivals, Warsaw buses, skies… every detail in every background scene was dreamt up, described and generated.
In just 2 days we shot in 15 locations (*cough* 1 studio) with just a handful of actors. We took our audience to a mountain cabin, a huge summer music festival, bars, clubs and many more settings, without leaving Warsaw.
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© Pete Ashworth 2024
