Helping trains run
On time.
Govia Thameslink Railway asked us to show passengers how they can help trains run on time. Since most see punctuality as the operator’s responsibility, we had to tread carefully.
Art and copy.
We cracked this with a clever art and copy approach. By writing headlines in the passengers’ voice, we highlighted problematic behaviours without sounding negative or overly authoritative. The art direction took it another step, playfully illustrating passengers’ exclamations. The result is a series of posters and animations that make a sensitive topic friendly and even enjoyable.
