Have you noticed that some people put tape over their webcams? That's so nobody can spy on them. But webcams are everywhere — your laptop, your phone, your nana's iPad... how can you ever be sure no one can see you naked?
Simple. Don't tape your cam. Tape your bits.
Consumer research showed some people would rather be seen naked than wearing Nakey Tape. They said it looked 'ridiculous'. This feedback was unexpected.
We listened, and we learned that the core issue here was personalisation. People wanted to feel like themselves. We acted fast and launched a range of nine styles for all your nakey needs. Problem solved.
Nakey Tape is a ludicrous solution to webcam privacy. We're not seriously proposing you buy tape to cover your genitalia. This is an April Fools campaign to promote the much more sensible range of webcam covers from Soomz.io.
This idea came from two friends sitting in a pub (which is obvious). We built it for a bit of fun, and in the process sold it to a real client who makes webcam covers. That paid for a lovely little holiday to Nice, where we sat in a pub again and, thankfully, had no more ideas.
I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and I'll get back to you promptly.
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© Pete Ashworth 2024
