With luxury online retailer, YOOX, we made these one-off designer pieces available only in YouTube pre-rolls. It's buy now... or never, since you're never served the same ad twice.
We played up this exclusivity with a factory of beautiful and bonkers machines, destroying the products unless you click in time. Delicious to watch, but disastrous for those gorgeous D&Gs.
We developed a series of animated templates delivering hundreds of products across four markets, USA, Japan, Korea and Italy. Everything has been designed with YouTube best practice in mind. We used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few, precious pre-roll seconds.
I'm available for freelance, consultancy and independent projects. Send me a few details through the form below, and I'll get back to you promptly.
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© Pete Ashworth 2024
