CLIENT

YOOX

PROJECT

World's Most Exclusive Collection

AGENCY

Stink Studios

ACHIEVEMENTS

CANNES LIONS Silver, Art Direction. CANNES LIONS Bronze, Use of Social Platforms.

MY ROLE

Lead Creative

SKILLS

Art direction

Beautiful

Destruction.

With luxury online retailer, YOOX, we made these one-off designer pieces available only in YouTube pre-rolls. It's buy now... or never, since you're never served the same ad twice.

We played up this exclusivity with a factory of beautiful and bonkers machines, destroying the products unless you click in time. Delicious to watch, but disastrous for those gorgeous D&Gs.

No items found.

We developed a series of animated templates delivering hundreds of products across four markets, USA, Japan, Korea and Italy. Everything has been designed with YouTube best practice in mind. We used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few, precious pre-roll seconds.