CLIENT

Gas Safe Register

PROJECT

Jack Corner

AGENCY

The Team

ACHIEVEMENTS

MY ROLE

Creative

CATEGORIES

Original concept

A father

Obsessed with corners.

Cats. Cars. Stamps. We've all got our 'things'. And the things our loved ones love are what make them them. The Gas Safe Register exists to protect us and our loved ones from unsafe gas work.

Jack Corner's thing is corners, which brings us nicely to GSR's brand message: don't cut corners with gas. The quietly eccentric character and the playful writing struck a chord with our client and audience.

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Outdoor

Earlier in the year, GSR had run some striking, type-led posters. We worked up some outdoor executions that married this impactful graphic style with the homely hobbies of Jack Corner.

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Copywriting

project:

We flooded feeds with memes, more memes, and creator-led films.

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Social media

Original concept

Copywriting

Art direction

Pete's fav

We made these high-energy films to launch YouTube Shorts.

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Creative direction

Copywriting

Art direction

Social media

Anything I'd have seen?

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