Investing without the

Limousines.

Many people feel like investing is not for people like them – they think it's for richer, older, more confident and knowledgeable people. It can conjure up images of Wall Street, caviar and co-ordinated suits.

But Halifax's Ready Made Investments tool makes investing much more accessible to much more people.

This campaign shows people what investing is, by showing them what it’s not, in a way that’s perfect for social media: eye-catching nostalgia, a touch of humour, and a simple meme structure that's quick and easy to produce.