Video call.

Duh.

Adulting is boring. Registering with a GP is low on the priority list for the 400,000 new students off to UK universities each year.

But moving home means moving doctor, making students a great opportunity for new sign-ups to the mobile NHS service, Babylon's GP at Hand.

This campaign uses lively art direction and direct headlines to show students how Babvlon's service — free, immediate and 24/7 — helps them fit the doctors in between deadlines and drum & bass. (Or, like, K-Pop, or whatever).