Typographic

Gender fuck.

Fashion brand Verv London blurs traditional boundaries between womenswear and menswear. For their window display, we reflected this by blurring the boundaries of typographic styles.

Each character is impossible to categorise, falling somewhere on a spectrum of uppercase↔lowercase, serif↔sans-serif, solid↔outline, left-to-right↔right-to-left. None of the lettering is 'normal', and it's all the more gorgeous for it.