Lift.

Uber drivers are offered some amazing employee benefits. I led the creative on these films to encourage more drivers to make the most of them.

We invited drivers who are successfully using their benefits to share their stories, casting four drivers and getting them together for a chat – in an Uber. Shotgun!

À-la noughties TV game shows: in the glove box were envelopes containing questions. We designed the questions to help the audience connect with the drivers, and get them sharing stories about the opportunities Uber benefits have given them.