Lift.

Uber drivers are offered some amazing employee benefits. We created these films to encourage more drivers to make the most of them.

We did this by inviting drivers who are already using their benefits to share their success stories. We cast four drivers and got them together for a chat, in an Uber. In the glove box were envelopes containing questions — à la noughties-TV-game-shows. We designed the questions to help the audience get to know these drivers, and get them sharing stories about the opportunities Uber benefits have given them.

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