Bringing the seas

To the cities.

I led the development of this idea as part of Glimpse, winning £100k of free media space through Ocean Outdoor’s 'Ocean for Oceans' initiative and recruiting a team of volunteers make it happen.

In the UK, most of us live in inland cities, where the sea feels like a different world. Our client's report showed that most of us don't look after the ocean because of this. 'Out of sight, out of mind'.

So we got landlocked Brits to feel their connection to the ocean. By hooking up digital billboards to a weather API, sea creatures dangled rainclouds over UK highstreets every time it rained – illustrating the link between local weather and the world's oceans.