CLIENT
Purpose Disruptors
PROJECT
Good Life 2030
AWARDS
Exhibited at the Tate Modern

Sustainable futures people

Want.

This sunny poster I made was shown at the Tate Modern. It was part of a competition called #goodlife2030, asking for asked for optimistic visions of ‘a good life in 2030’ based on ‘interconnection’. Right up my street.

A reinterpretation of Matisse’s ‘The Dance’, this dance connects species and environments. It’s filled with movement, colour, contrast — Life. One dancer is based on a real-life dancing robot (google it!).

Visions of the future are too often tech-obsessed. Wondrous technology will form part of the future’s choreography but not the whole – it will be part of the dance alongside the ocean, air, ground, light, insects, rodents, reptiles, birds and mammals.

Not into dormice, dogs and dolphins? Remember: you literally are a dormouse 🫀

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Decent visions of the future matter because they inspire engineers, investors, citizens and politicians. That's why everyone in Sillicon Valley is working on AI and/or hoverboards. If we can imagine a future where nature (us) thrives – a Good Life in 2030 – we can build it.

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A shared line style connects the illustrations and typography – beings and time – as one entity. The poster aims for timelessness – a classic image, serif typeface and deep blue – while feeling futuristic and optimistic with bright colours and pops.

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View another

Climate work

project:

We designed a bike subscription service to help new cyclists in London.

Innovation design
Branding
Creative direction
Climate work
Creative concept

I visualised the lack of plastic-free choices people have at my local Tesco Express.

Climate work
Innovation design
Self-started

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