CLIENT
Google
PROJECT
Life before the basket
AGENCY
Across The Pond
ACHIEVEMENTS
MY ROLE
Copy Lead
SKILLS

The power of

Search.

Our hair does what it wants and our stomachs have a mind of their own. Taming these often involves Google Search.

I wrote the concept and original scripts for these two B2B films, showing snacking and haircare brands why it pays to advertise on Google.

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Original scripts

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I wrote the new verbal ID for Helsinki, putting local voices at the centre, to raise the city's global profile.

Copywriting
Creative direction
Branding

I led the creative on this TikTok Live game of hide and seek, to launch EETV.

Copywriting
Art direction
Creative direction